Multinational concert giant bringing Calif.-inspired venue to Minneapolis

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It'd look a lil something like this. Tushie Montgomery Architects; United Properties

Back in January, we reported on initial plans for a concert venue adjacent to Target Field in downtown Minneapolis.

More details emerged Wednesday: A proposed development from United Properties includes a 2,000 capacity venue operated by multinational concert giant Live Nation and themed after San Francisco's historic Fillmore theater, the Star Tribune reports. Estimated to cost around $45 million, the North Loop complex would also include a 155-room Element by Westin hotel and a full-service restaurant called BG’s. The restaurant name honors Bill Graham, the legendary rock promoter who showcased newbies like the Grateful Dead and Jefferson Airplane at the Fillmore in the '60s.

The Fillmore Minneapolis would host around 150 events per year, Rick McKelvey, the VP of commercial development for Bloomington-based United Properties, tells the Strib. In terms of capacity, the venue would fall somewhere between two other downtown spaces: First Avenue (1,500) and the Skyway Theatre (2,500). United Properties hopes to open up shop by mid-2019. 

Will Fillmore Minneapolis suck? Unclear! AEG, another worldwide entertainment player, struggled with Mill City Nights, which shuttered last year after four years in the Warehouse District. Mall of America briefly attempted to co-opt the authenticity of shuttered West Bank venue the 400 Bar in 2014, but that plan was never realized. Live Nation operates Fillmores around the country, including in Detroit, Charlotte, and Denver.

United Properties is part of the Pohlad Companies portfolio of businesses. Ditto for the Minnesota Twins and radio/online content venture Go Media, both of which are headquartered within blocks of the proposed multi-use development. 

Elsewhere, United Properties is hooking up with First Avenue Productions to build a 10,000-ish capacity riverside amphitheater in north Minneapolis.


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